Want More At-Bats for Your B2B Sales Team?
Outsourced Lead Generation with PipeSprout
We handle prospecting and personalized email outreach to generate initial interest.
Your reps handle the calls, meetings, demos, and requests for proposals that we generate.
How the Process Works: Initial Setup
All plans include prospecting, database building, and personalized email outreach. Higher tiers include account based marketing, predictive analytics, sub-targets/campaigns and more.
Fill out an initial form to define your ideal target audience. For more complex and nuanced programs (technologies installed, different messages for different buyer personas, target account lists, etc.) a 30 minute setup call is recommended.
Our experienced team of B2B marketers and sales execs creates and executes a series of personalized drip email sequences based on your content and value proposition and each prospect's digital body language. You then get...
How the Process Works: Your Outcomes
Email replies can be automatically forwarded to you from interested prospects for your reps to follow up with, or you can access a shared email inbox.
We partner with Calendly, a shared calendar app that takes the hassle out of coordinating call times. Or, call/meeting requests can be left for your team to finalize once interest has been shown.
We integrate with most CRM systems or can provide a CSV or Google sheet of all prospect contact info.
Regular reports are delivered on the overall program. You provide us conversion feedback on the leads. Opening up a new sales territory, or adding a new product, piece of content, etc? We can add it in. We've now built a predictable revenue producing engine through outsourced lead generation!
Build Your Outbound Sales Plan
Choose the number of quarterly contacts. Each plan comes with list building and personalized
drip email sequence, lead forwarding, and shared email inbox. Select additional
campaign add-ons like appointment setting, canned responses, sub-campaigns and predictive analytics.
Pricing starts at just $1500/quarter.
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No, this is not SPAM. There are personalized, one-to-one, B2B emails. Straight from the FTC’s CAN-SPAM Act, the main requirements for business to comply are:
- Don’t Use False or Misleading Header Information (We don’t)
- Don’t Use Deceptive Subject Lines (We don’t)
- Identify the Message as an Ad (We do)
- Tell recipients where you are located (We do)
- Tell recipients how to opt out (We do)
- Honor the opt outs (We do)
- Monitor what others are doing on your behalf (We do and also give full transparency to you)
We set up a separate business account for each campaign. The sales outreach is one-to-one and personalized (no “mail merge”, etc.).
Together we will craft responses to two common questions/objections prospects have before agreeing to a call or talking to a rep. This often includes sending over routine additional information such as a media kit or overview PPT, pointing to a blog post or white paper, etc. There is always a call to action at the end of each email to talk to a rep, and automatic follow ups to ensure the lead does not go cold. This can help push the prospect along the process before passing off to a rep.
PipeSprout works with third party tech and data partners to identify accounts that have a higher probability of converting based on your defined target profile. For instance we can identify accounts that have certain web technologies installed, have recently installed or removed competitors or partners of yours, etc. We work with you up front to determine if this is a good option for your company.
We take time up front to understand your messaging, content, and value proposition in order to craft effective subject lines/messaging, and intelligently build the prospect lists. We don’t “blast out” to thousands of contacts as some providers do. We have a carefully orchestrated and personalized email outreach plan, including timed follow ups over a series of weeks and A/B testing to optimize along the way. If you choose sub-campaigns, predictive analytics, or demo/appointment setting this also takes additional time to yield the best results. The hope is to build a long term partnership.